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FEATURED PRODUCTS

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Life.Pure – Rebalancing lotion

This lotion is part of the Life.Pure rebalancing treatment, created to combat dandruff and oily scalp issues. It renews and restores the hair thanks to its oxygenating action, stimulated by a range of powerful active ingredients: Lavender Essential Oil, Piroctone Olamine, Menthol, Nettle Extract and Zinc Salt.

Life.Pure rebalancing lotion soothes and purifies dandruff-prone hair: it regulates sebaceous secretion, tones the scalp and relieves itching and irritation. Thanks to its anti-inflammatory, antibacterial, astringent and antioxidant properties, it is able to control, fight and eliminate dead skin cells, triggering cellular restoration and preventing premature ageing.

Size 150 ml

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Water wax – Molding effect wax

Project water wax is a transparent wax with a crystal structure that is ideal for flexible hold and maximum shine. Its special formula enriched with strengthening active ingredients protects the hair and allows for natural styling with an invisible effect.

On-trend styling that respects hair health: Ekre water wax gives  a radiant finish without flattening the hair thanks to its light and delicate texture. Recommended to enhance the latest looks, Water Wax delivers lasting hydration to the hair fibre, preventing greasiness.

100 ml size

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Naturé – Nourishing shampoo

Naturé shampoo with calendula and aloe cleanses and nourishes dry and damaged hair. Its delicate active ingredients thoroughly cleanse the hair and scalp while protecting the cuticle. Naturé restores the hair’s natural structure, leaving it soft and silky. Calendula completes the formula with its essential soothing, healing and antiseptic properties. This plant extract makes the product suitable for detangling, pleasantly refreshing and relaxing the hair and delivering stunning new shine and manageability.

For professional use

1000 ml size

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Naturé – Regenerating mask

Naturé Regenerating Mask for weakened and treated hair, ideal for hair that has been damaged by chemical treatments. The formula based on precious active plant extracts helps to restore the fine layer protecting the hair and scalp, strengthening damaged cuticles and shielding the hair from external aggressors. Hair is revitalised, nourished and repaired. Thanks to its regenerating properties, Naturé Herbe Mask can untangle hair and improve manageability, creating body, softness and shine. After shampooing, apply a small amount of Herbe mask and work through the hair evenly. Leave on for 2-3 minutes. Rinse off and style.

For professional use

1000 ml size

Live the Evolution. Be Natural.

RESPECT, DIVERSITY AND BALANCE

Founded in 1999 as a traditional brand, in 2021 Ekre decided to embrace the clean-beauty philosophy with the launch of Luminò, its first VeganOK line, beginning a new and progressive path of balance with nature, respect for the community and conscious consumption.

 

MISSION

To spread the concept of clean beauty, transparent and responsible beauty, becoming the “sustainable” ally of hairstylists and the right professional alternative for consumers who want to take care of themselves while respecting other life forms.

 

VISION

We believe in holistic beauty that leads to perfect harmony with the world around us, aware of ourselves and the impact we can have on others, which is why we have embarked on a journey towards VeganOk.

Live the Evolution. Be Natural.

RESPECT, DIVERSITY AND BALANCE

Founded in 1999 as a traditional brand, in 2021 Ekre decided to embrace the clean-beauty philosophy with the launch of Luminò, its first VeganOK line, beginning a new and progressive path of balance with nature, respect for the community and conscious consumption.

MISSION

To spread the concept of clean beauty, transparent and responsible beauty, becoming the “sustainable” ally of hairstylists and the right professional alternative for consumers who want to take care of themselves while respecting other life forms.

VISION

We believe in holistic beauty that leads to perfect harmony with the world around us, aware of ourselves and the impact we can have on others, which is why we have embarked on a journey towards VeganOk.